Alan Goff â Success Strategist, Keynote Speaker, Goals Coach

ALAN GOFF
Proven. Published. Preeminent.
As a success strategist, results consultant, and keynote speaker, Alan Goffâs expertise has reached boardrooms, platforms, and audiences around the world â from Canada to China, from the Caribbean to Capitol Hill.
He has been described as an Achievement Accelerator, The Godfather of Goals, even a Goals Guru. Heâs a published author, a recognized goal achievement coach, has been featured on the CBS Networkâs Leading Experts, and is a popular media guest on traditional radio and internet broadcast stations and podcasts.
Whether itâs a high-stakes strategy room or an international stage, Alan brings clarity, candor, and catalysis wherever he goes.
Trusted by Leaders Across Every Sphere
Alan has advised and equipped:
- C-suite executives and leadership teams
- Sales organizations and high-performance entrepreneurs
- Network marketing professionals, corporate trainers, and up-and-coming speakers
- Government agencies, municipalities, non-profits, and countless associations
- Colleges, schools, sports teams, faith-based organizations, and churches
- Start-ups and global enterprises alike, from âmom-and-popâ shops to multinational corporations
Heâs shared the stage with world-renowned experts, bestselling authors, elite athletes and sports celebrities, and even politicians â delivering not just inspiration, but strategic frameworks leaders can actually implement.
From the Nebraska Legislature to NASA in Houston, Alan has been called on to speak where it matters, and his message consistently delivers.
Clients include:

From Rock Bottom to Remarkable Results
Alan Goffâs story isnât just inspiring â its proof that adversity, when met with courage, clarity, and conviction, becomes the foundation for true transformation.
He didnât start life on third base.
Raised in a profoundly dysfunctional and abusive home, Alan faced obstacles most people never talk about â let alone overcome. By all accounts, he wasnât supposed to succeed. But he did. And not by luck or happenstance â but by principle, perseverance, and pain-earned wisdom.
Alanâs journey took him from wildly-wicked wins to devastating defeats â including losing everything that mattered: his family, his friends, even his fame & fortune - twice, heâs bankrupted businesses and experienced years of struggle and depression. At one point, he was blind, incapacitated, and homeless. Yes, really! As Alan says⊠he wound up broke, busted, and disgusted.
But this isnât a comeback story for sympathy.
Itâs a blueprint for persistent progress, proven performance, and principled achievement. Itâs the reason C-suite leaders, entrepreneurs, and organizations across industries trust him as their goal achievement coach, personal mentor, and success strategist.
Through it all, Alan redefined and refined what he now teaches: how to move from chaos to clarity, from ambition to achievement â turning intent into reality â and how to do it with confidence, competence, and consistency.
âI can help you achieve 100% of every goal youâll ever set
regardless of how big or ridiculous you or anybody else thinks it is
in about half the time you think is reasonable.â
â Alan Goff
And when he says that, he means it. He stakes his life, his business and his reputation on itâbecause thatâs who he is and what he does.
Why Leaders Trust Alan
REPUTABLE â Leading since 2006 as a respected results consultant and trusted authority in executive achievement
EXPERIENCEDÂ â Backed by years of client wins, long-term partnerships, and real-world transformation
INTEGRITY-FIRSTÂ â No shortcuts. No hype. Just the unshakable commitment to always do the right thing
RESOURCE-RICHÂ â Programs, coaching, and tools built on proven principles that actually work
TAILORED STRATEGYÂ â All content and coaching can be customized to your business, team, audience, or leadership journey
SATISFACTION GUARANTEEÂ â If youâre not fully satisfied, we make it right. No hassle. No problem.
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OUR CORE VALUES:
EXCELLENCE
We believe a deep satisfaction comes from doing meaningful work to the best of our abilities. We recognize, those we influence will never rise to a higher level of excellence than what they observe in us; so we will strive for excellence in all we do. There will be times this will cost us more money; or time; or effort; yet we have determined to not shortcut the outcome by a lack of excellence.
INTEGRITY
We are passionate about keeping our word - saying what we are going to do and doing what we say. Everything is built on a foundation of truth. Integrity means having the competence to only make commitments we know how to keep and the character to keep them. A person of integrity has the courage to immediately inform those affected when commitments are not going to be met. However; integrity goes deeper than truth and honesty. Integrity by definition is the state or quality of being entire or complete; wholeness. From that standpoint we desire to have our outward actions match our Core Values at all times. We live on the outside like we think on the inside.
SERVANT LEADERSHIP
Our focus is on serving others. We understand that only through the act of serving do we earn the right to lead. Our attention is on others; and when our partner groups; members; affiliates; clients; customers and friends succeed, so do we.
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Dane Campbell
Rona | AB, Canada
âBefore working with Alan, I was running around like the proverbial chicken with its head cut off, mired in busyness with not enough hours in the day and feeling like I was âherding catsâ when it came to my staff. Yup... all the clichĂ©s applied. I was wore out, exhausted, and frustrated to say the least. My world was chaotic and confusing, and although I kept trying harder (and working longer) I wasnât as far along as I wanted to be, should have been, and needed to be. Working with Alan made all the difference in the world. Iâve doubled my productivity, doubled my income, and doubled my time off. If you are overwhelmed and not achieving the outcomes you desire, I suggest working with Alan.â

Roberta Brunin
Strategies For Life/Medical
Hypnotherapy Academy | BC, Canada
âMy practice had never given me the income I desired from it. I did all kinds of things to get results, but they never panned out. My energy had tanked and I desperately needed focus. I hired Alan, and boom... just like that... I had a plan and I had goals... an aggressive plan with aggressive goals. Iâd never had a plan before nor knew how to set goals in a way that actually set me up for success. I was stuck and didn't know how to get out of my rut. Iâve finally had breakthroughs Iâve waited eighteen years to achieve, and Iâm making money!
Alan is brutally honest in his coaching. He isn't going to pussyfoot around to make you feel good. He delivers, period. He is outstanding in his meticulous attention to his clients. I highly recommend working with Alan. He will get you to where you want to go.â

Jimmy Lefebvre
Apex Results Inc. | AB, Canada
âI do NOT recommend Alan Goff, if you are satisfied being average, happy being stuck, not willing to learn how to do better or put in the effort to change. If thatâs you, Alan isnât for you. If you are serious about taking your life and business not only to the next level but to take a Quantum leap, you are doing yourself a HUGE disservice by not hiring Alan Goff Right NOW! Your life and business will be transformed to heights you may not have even dreamt of, I promise. You deserve to have Alan in your corner and on your team. Call Alan TODAY!â

Tevis Sample
Slick International |Â Alberta, Canada
âAfter attending a couple of Alanâs weekend seminars, I engaged with him as my personal coach. The growth I have experienced has been staggering. The actual âhowâ that has been missing from all other programs is now in place. The amazing part, after only one week of working with Alan, I am months ahead of schedule. And thatâs after he challenged me to DOUBLE my goals and cut the timeline in HALF!!â

Mike Kooman
Kooman Agencies/Cooperators
Insurance | AB, Canada
âWeâve done nothing different but implement the goals strategies you taught us in December and weâve already DOUBLED all of last yearâs revenue these first three months. WOW!â

Someh Niengor
DG Real Estate & DGD Homes |Â AB, Canada
âI was writing out my goals, writing out my tasks and what I needed to do, but I had an emotional frozenness and wasnât âgetting it doneâ. Alan came alongside me, pulled me out of the depths of despair, set my feet on a strong foundation, and gave me the tools I need. He continues to be alongside me as I build out my huge dream. He is amazing. His ability to pour out of himself and support my vision is inspiring. Alan is completely invaluable in every aspect of my business. He is what I needed. He is a coach to me and my team for life.â

Download Your Gift Now!
3 Keys to Achieve More Than You Ever Have Before Faster Than You Ever Thought Possible by Alan Goff
This eBook is one of Alan's most popular publications available as a free download. Inside of this ebook, you will learn:
- Why you'll fail without ridiculous clarityÂ
- Why knowing your hidden motive is crucial
- Why shortening the timeline makes all the difference.