Alan Goff â Success Strategist, Keynote Speaker, Goals Coach
For high achievers ready to close the gap between vision and execution.
Alan's coaching isnât motivational mumbo jumbo or empty fluff. Itâs a personalized, proven process that will help you:
- Gain strategic clarity
- Eliminate performance bottlenecks
- Execute at your highest level
- Scale with purpose, profit, and peace of mind
âWith Alan, you wonât just talk about goals. Youâll hit them â faster than you thought possible.â

What You Can Expect:
Alanâs transformational coaching process is designed to produce maximum results in minimal time â without overwhelm or wasted effort.
Youâll receive:
- Personalized planning & processes specific to your goals
- Weekly, bi-weekly, or monthly coaching sessions
- Specific action-oriented assignments with clear benchmarks
- Direct access via email, text, and check-ins
- Confidential support, strategy, and accountability from a world-class thinking partner
This isnât âsoft coachingâ, hand-holding, convincing or cajoling. Alan holds you to your best. No excuses. No ego. Just results.
Measurable Impact. Executive ROI.
Whether you're a C-level leader, entrepreneur, or a team under pressure to perform, Alanâs clients consistently report:
- Substantially increased productivity
- Consistent revenue growth above 200%
- Career advancement and business clarity
- Higher employee retention
- Stronger teams, more effective strategy, and faster decision-making
- Measurable returns on investment â more often
Alan has worked with grassroots founders, Fortune 500s, and everyone in between. His experience spans industries, regions, and leadership styles â and his reputation is built on tangible transformation.
Alanâs Coaching Philosophy: Awareness. Intentionality. Accountability.
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Awareness â Get brutally honest about where you really are (not just where you think you are), why you're there, where you truly want to be, why you want to be there, and what needs to change to get you there. Identify gaps, define or redefine success, and set measurable timelined objectives.
- Intentionality â Choose the most effective, efficient path forward. Eliminate the noise, close the gaps, and move in alignment in record time.
- Accountability â Alan is your execution partner, sounding board, high-performance mirror, and personal master motivator (or drill sergeant if need be). Heâll ask sharp questions, listen between the lines, make you think, and challenge blind spots (some serious enough to be career-crashers and business-breakers) you didnât even know existed.
This is where your excuses end and your results begin.
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The Coaching DifferenceÂ
Most coaches talk around your goals.
Alan helps you achieve them.
Heâs not here to soothe your limitations. Heâs here to help you break through them. If youâre finally ready to do the hard work that leads to remarkable results, heâll walk with you â and sometimes push you â every step of the way.
You set the agenda. Alan brings the clarity, challenge, and structure to help you crush it.

Why Clients Choose Alan Goff
- REPUTABLEÂ â Trusted as a success strategist and business mentor since 2006.
- EXPERIENCEDÂ â Thousands of leaders and companies coached to breakthrough results.
- INTEGRITY-DRIVENÂ â No hype. No hand-holding. Just hard-won wisdom and real partnership.
- STRATEGIC & FLEXIBLEÂ â Sessions and programs tailored to your unique goals.
- RESULTS-BASEDÂ â Focused on measurable ROI and sustainable performance growth.
- SATISFACTION GUARANTEEÂ â Alan backs his work. If youâre not satisfied, he makes it right.
 Ready to Move the Needle?Â
If you're serious about creating real, sustainable results â professionally and personally â it's time for a different kind of coaching relationship.

Dane Campbell
Rona | AB, Canada
âBefore working with Alan, I was running around like the proverbial chicken with its head cut off, mired in busyness with not enough hours in the day and feeling like I was âherding catsâ when it came to my staff. Yup... all the clichĂ©s applied. I was wore out, exhausted, and frustrated to say the least. My world was chaotic and confusing, and although I kept trying harder (and working longer) I wasnât as far along as I wanted to be, should have been, and needed to be. Working with Alan made all the difference in the world. Iâve doubled my productivity, doubled my income, and doubled my time off. If you are overwhelmed and not achieving the outcomes you desire, I suggest working with Alan.â

Roberta Brunin
Strategies For Life/Medical
Hypnotherapy Academy | BC, Canada
âMy practice had never given me the income I desired from it. I did all kinds of things to get results, but they never panned out. My energy had tanked and I desperately needed focus. I hired Alan, and boom... just like that... I had a plan and I had goals... an aggressive plan with aggressive goals. Iâd never had a plan before nor knew how to set goals in a way that actually set me up for success. I was stuck and didn't know how to get out of my rut. Iâve finally had breakthroughs Iâve waited eighteen years to achieve, and Iâm making money!
Alan is brutally honest in his coaching. He isn't going to pussyfoot around to make you feel good. He delivers, period. He is outstanding in his meticulous attention to his clients. I highly recommend working with Alan. He will get you to where you want to go.â

Jimmy Lefebvre
Apex Results Inc. | AB, Canada
âI do NOT recommend Alan Goff, if you are satisfied being average, happy being stuck, not willing to learn how to do better or put in the effort to change. If thatâs you, Alan isnât for you. If you are serious about taking your life and business not only to the next level but to take a Quantum leap, you are doing yourself a HUGE disservice by not hiring Alan Goff Right NOW! Your life and business will be transformed to heights you may not have even dreamt of, I promise. You deserve to have Alan in your corner and on your team. Call Alan TODAY!â

Tevis Sample
Slick International |Â Alberta, Canada
âAfter attending a couple of Alanâs weekend seminars, I engaged with him as my personal coach. The growth I have experienced has been staggering. The actual âhowâ that has been missing from all other programs is now in place. The amazing part, after only one week of working with Alan, I am months ahead of schedule. And thatâs after he challenged me to DOUBLE my goals and cut the timeline in HALF!!â

Mike Kooman
Kooman Agencies/Cooperators
Insurance | AB, Canada
âWeâve done nothing different but implement the goals strategies you taught us in December and weâve already DOUBLED all of last yearâs revenue these first three months. WOW!â

Someh Niengor
DG Real Estate & DGD Homes |Â AB, Canada
âI was writing out my goals, writing out my tasks and what I needed to do, but I had an emotional frozenness and wasnât âgetting it doneâ. Alan came alongside me, pulled me out of the depths of despair, set my feet on a strong foundation, and gave me the tools I need. He continues to be alongside me as I build out my huge dream. He is amazing. His ability to pour out of himself and support my vision is inspiring. Alan is completely invaluable in every aspect of my business. He is what I needed. He is a coach to me and my team for life.â